TikTok has become a useful tool for both established and budding new musicians to find popularity with younger listeners. It really just re-centres you as to why you do it in the first place." Connecting with an unexpected audience ![]() "Seeing the commerce completely stripped from the creative experience via this app and this younger demographic is so inspiring. "It's reminding us that success is born from people being moved and souls stirring," he said. Guldemond suggests it's another sign the "gatekeeping" of the music industry is being dismantled, in favour of what truly resonates with listeners. 11 on the September edition of Rolling Stone's Breakthrough 25 Chart, which tracks the fastest-rising artists each month.
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